Wednesday, November 25, 2009
Ashton Kutcher and Social Media
Everybody knows about Ashton Kutcher. He’s got millions of followers on Twitter, married to Demi Moore, aspiring tech freak. Here is an article from Fast Company on how he is using his fame to monetize his digital exploits. The article discusses how he was the first Twitterer to have over 1 million followers and the way he did it. It talks about how he is using social media to develop new avenues for himself and his companies.
Friday, November 20, 2009
What Makes you Different?
This is an essential question. What makes you different from the other person applying for the position, trying to snag a client, or even just trying to develop a new contact? Why do they want you?
Try to develop a one sentence answer. Be clear and to the point. Write it down. Read it aloud. If someone said it to you, how would you react? Would you be interested and want to hear more. Or would you just want to move on. This task is not easy. You may have to do some soul searching for the correct answer.
Try to find something that makes you stand out. What have you done that is different? What skills do you posses that maybe other people do not. It could be anything. Technical, social, whatever. You need to be able to add value. Marketing uses the term “feature – benefit”, every feature needs a benefit. One example I read about deals with Nordstrom. Nordstrom is known for their personalized service it provides to every customer. The benefit of this is the customer feels they are receiving individual attention, similar to that of a boutique, but within the setting of a large department store.
Try to develop a one sentence answer. Be clear and to the point. Write it down. Read it aloud. If someone said it to you, how would you react? Would you be interested and want to hear more. Or would you just want to move on. This task is not easy. You may have to do some soul searching for the correct answer.
Try to find something that makes you stand out. What have you done that is different? What skills do you posses that maybe other people do not. It could be anything. Technical, social, whatever. You need to be able to add value. Marketing uses the term “feature – benefit”, every feature needs a benefit. One example I read about deals with Nordstrom. Nordstrom is known for their personalized service it provides to every customer. The benefit of this is the customer feels they are receiving individual attention, similar to that of a boutique, but within the setting of a large department store.
Wednesday, November 18, 2009
Why I am starting this Blog
I have started to develop this interest in self marketing. How to differentiate ones self from the crowd. Basically, brand yourself. This blog is ideal for everyone: professionals, business owners, athletes, anyone looking to build their image and get their name out there.
I will be posting my experiences in this endeavor. I will also post tips and idea’s I discover on the web. Also, I will talk about real life examples of marketing, whether it is individual marketing or business marketing. Public relations also will also be discussed, since that is paramount to a marketing campaign. And that is what we are talking about, a marketing campaign. The product is you. I will also talk about how you can use social media tools (LinkedIn, Facebook, Twitter, YouTube) to its fullest extent to achieve your goals.
I will be posting my experiences in this endeavor. I will also post tips and idea’s I discover on the web. Also, I will talk about real life examples of marketing, whether it is individual marketing or business marketing. Public relations also will also be discussed, since that is paramount to a marketing campaign. And that is what we are talking about, a marketing campaign. The product is you. I will also talk about how you can use social media tools (LinkedIn, Facebook, Twitter, YouTube) to its fullest extent to achieve your goals.
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